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NAS NAWI
Deliverer of Ideas
BANK SIMPANAN NASIONAL (BSN) : REBRANDING EXERCISE
In October 2015, BSN introduced a refreshed brand identity and logo. The new corporate branding reflects both the evolution of the bank, as well as its vision for the future. Introducing a new brand promise of ‘A Better Life Within Your Reach’, we've been tasked to promote this new identity internally through various communication platforms.
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Uniform & Vehicle Design
As part of the rebranding exercise, BSN is redesigning its uniforms, vehicles wrap and cutleries. These are some items that will visible to the public.
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BSN (2016): Text
BSN (2016): Work
2016 Desk Calendar
An illustration of different sports category in vibrant colours. Uniqueness of each category represent the values within the people of BSN.
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BSN (2016): Text
BSN (2016): Work
Credit Card Campaign
The brief was to create product exposure on the new BSN Co-Brand Credit Cards (KDN, MAKSAK) and increase acquisition & early activation of the new Cards, specifically targeting government employee segment.
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BSN (2016): Text
BSN (2016): Work
Festive Season Packets
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BSN (2016): Text
BSN (2016): Work
BSN (2016): Text
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